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Well the latest video from Jay-Z “Brooklyn Go Hard” is off the Notorious soundtrack. The video, directed by Evan Roth is done in typography. So Sick!

Last week I was contacted to make a video for a new Kanye West produced Jay-Z song for RED & the Global Fund to Fight AIDS in Africa. It launched today (WorldAIDS Day) at red.msn.com. And while I’m happy to be able to help the cause I’m also more than a little bit excited about getting a chance to make something for the likes of Jay-Z and Kanye. I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova. – Roth

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